audience research
The audience research requires us to find out information in terms of what our target audience (young people of 15-26) would like to see on our poster, magazine and in our trailer. by doing this, we will be able to create three final products that would appeal to them. in order to collect this information, we came up with 30 questions (10 for each product) and an additional 7 questions about the synopsis. we then asked them these questions through social networking sites such as Whatsapp, twitter & imessage; both media and non-media students to ensure that we ask a wide range of people. in total, we asked 30 people through the mediums and face-to-face interviews.
questions
synopsis:
1. is the title relevant to the synopsis?
A) Yes
B) No
2. do you think the narrative is simple or complicated?
A) SImple
B) Complicated
3. does the synopsis give away too much information?
A) Yes
B) No
4. what should the antagonist's signature weapon be?
5. do you like the idea of majority of the shots being done in college?
A) Yes
B) No
6. where do you want the disequilibrium to take place?
A) Yes
B) No
2. do you think the narrative is simple or complicated?
A) SImple
B) Complicated
3. does the synopsis give away too much information?
A) Yes
B) No
4. what should the antagonist's signature weapon be?
5. do you like the idea of majority of the shots being done in college?
A) Yes
B) No
6. where do you want the disequilibrium to take place?
7. Any suggestions/improvements for the synopsis?
poster:
1. what is your most preferred colour scheme?
2. what is your most preferred layout?
3. who/what do you want to see on the poster?
4. What shot do you want on the poster?
5. which angle should the main image be taken at?
6. if the main image is a person, should they have a prop?
A) Yes
B) No
A) Yes
B) No
7. what type of background do you prefer for the poster?
8. would you like credits to be included on the poster?
A) No B) Yes |
9. where should the tagline be?
A) Top of the poster B) Bottom of the poster |
10. which typography do you prefer for the text?
magazine
1. what is your most preferred colour scheme?
2. what is your most preferred layout?
3. what shot should be used for the main image?
4. should a prop be used?
A) Yes B) No |
5. What title would you like for the magazine?
A) Evolution B) Introspect C) Revolution D) Shortlist |
6. which typography do you prefer?
7. how many coverlines would you like there to be?
A) 4 B) 5 C) 6 9. what price do you think is reasonable for the magazine?
A) 99p B) £1.50 C) £2 D) £2.50 |
8. should there be featured images?
A) Yes B) no 10. would you like the magazine to feature any competitions or giveaways?
A) Yes B) No |
trailer:
1. what pace would you like for the trailer?
A) SLow pace
|
B) Fast Pace
|
C) Mixture
|
2. do you prefer...
A) Low key lighting
|
B) High key lighting
|
3. what do you prefer to be included in the trailer?
A) Dialogue
|
B) Voice Over
|
4. would you like captions to be included in the trailer?
A) Yes
B) No
A) Yes
B) No
5. how should the narrative of the horror trailer be presented?
A) Linear
|
B) Non-Linear
|
6. would you like to see the death of the victims or just a glimpse?
A) full death B) A glimpse of the death |
7. should the resolution be shown in the trailer?
A) Yes B) No |
8. do you like the idea of there being a romantic/sexual element in the trailer?
A) Yes B) No 10. what do you expect to see in the trailer?
|
9. what is the most attractive element of a trailer to you?
A) SOund B) Editing C) Lighting D) Narrative |
results & evaluation
synopsis:
here, we asked 5 people their views on our synopsis in terms of the title's relevance and how much it reveals. before the questions were asked, they were all given the synopsis to read. 7 questions were asked in face-to-face interviews and the video was edited with imovie and uploaded to YouTube.
|
|
|
|
|
poster:
imessage
|
|
magazine:
Whatsapp
trailer
twitter
conclusion
Overall, the information we got from conducting this research has helped us gain a wider understanding of what our final products should look like. to make our products appeal to our target audience even more, we will be taking their suggestions and requests into consideration so that our products are successful. we made sure that we asked people from our target audience only (people between the age of 15 and 26) so that we would have relevant, useful information when we get to the final production stage and i asked both media and non-media students to be include different types of people in the sample. furthermore, by adding several visuals to each question, it helped the audience to make a more certain decision as they had a better understanding of what their choice actually means which turned out to be useful to us as we know that it is what they really want.